Mark created an email account to open several social media accounts, including Facebook. This email account is very useful for him. When visiting new websites, most of them ask for his email. Initially, Mark hesitates to provide his email account, but he notices that without it, these websites don’t allow him to read or view their articles. Often, he has to give his email ID against his will because he really needs the information on those websites. Later, he realizes that simply providing his email account doesn’t cause much harm, and he can access the content he desires.
Mark is an iPhone user. When he started using the iPhone, he had to open an Apple account. To open that Apple account, he had to provide his email ID. Now, through his email account, Apple informs him about any announcements and their new products. For instance, he learned about the new iPhone released this year through an email from Apple. The process of informing Mark about Apple’s various products through email is known as email marketing.
Table of Contents
What is Email Marketing?
Why is Email Marketing Important?
History of Email Marketing
Types of Email Marketing
What is digital marketing?
The process of generating sales by sending commercial messages via email is called email marketing. It is a digital marketing strategy that allows direct advertisement of a product to targeted customers. These emails carry various content, such as essential information, company news, advertisements, special offers, invitations to sales meetings, and much more.
Why is Email Marketing Important?
We have learned what email marketing is, but even more important is understanding why email marketing is crucial for your business.
Let’s discuss this in detail.
In the realm of digital marketing, no other sector allows you to reach customers directly as email marketing does. Email marketing is considered the most effective digital marketing strategy because it enables direct communication with customers.
There are several reasons why email marketing is important:
Email generates the highest ROI: First, let’s explain what ROI is. ROI stands for Return on Investment. According to VentureBeat, email marketing is the most effective marketing strategy, where you get an average return of $38 for every $1 spent. Additionally, McKinsey’s report states that email marketing is 40 times more effective than Facebook and Twitter marketing. According to research by DMA, email marketing is over 60% more effective than general marketing.
Email reaches the maximum number of people: According to Radicati, the number of active email account users worldwide exceeded 2.9 billion in 2019, which is more than the combined total of active Facebook and Twitter users. Last year, Facebook had 1.8 billion active users, and Twitter had 315 million. The sum of these two giant companies’ active users equals the number of active email account users. More active users mean reaching more people, which translates to more sales. Hence, email marketing can be a primary tool for new entrepreneurs.
Mobile-friendly email marketing’s vast reach: According to Salesforce, 68% of companies seek ways to reach their audience via mobile. Their survey also reveals that 79% of people use smartphones to check their emails. From a marketer’s perspective, this is a huge potential market. They also claim that the rate of checking emails on mobile has increased by over 180% in the past three years. Therefore, making emails mobile-friendly for marketing can make it easier to reach a large audience.
Online activity of Americans:
- Facebook: 60%
- Instagram: 35%
- Email: 90%
Among these 90% who check their emails, 40% check their email at least 1-3 times a day.
These statistics indicate how crucial email marketing is for growing your business. I hope readers have gained a good understanding.
History of Email Marketing
Although the widespread use of email marketing occurred in the 21st century, its journey began in the last quarter of the 20th century. In this section, we will discuss the history of email marketing.
The story begins in 1978 when a marketer named Gary Thuerk from the American company ‘Digital Equipment Corporation’ sent advertisements to 400 potential customers through ARPANET, an American wide-area packet-switching network. He later claimed that this email marketing effort resulted in sales worth approximately $13 million. After this success, people worldwide saw the potential for marketing through email. Since then, email marketing has become the most effective digital marketing strategy.
Types of Email Marketing
33% of consumers believe they benefit the most from email marketing when they can easily learn about various offers. Many people check their emails to find great deals from different websites.
Here, we will discuss the different types of email styles that are used specifically for marketing. Let’s begin:
Welcome Email: Approximately 75% of users expect to receive a welcoming email when they sign up for something new. A welcome email is the first email sent to a subscriber.
Abandoned Cart Email: When someone selects several products on an e-commerce site but leaves without purchasing, the reminder emails sent by the website are called abandoned cart emails. These emails can increase the conversion rate by up to 4.56%.
Transactional Email: These emails usually include purchase receipts, password resets, cart abandonment notifications, and support requests.
Reward Email: This is an automated email template designed to offer special deals to loyal customers. These emails play a significant role in increasing conversion rates.
Flash Sale Email: This type of email template is generally used to generate website traffic with the aim of increasing sales. Many customers check their emails specifically for these flash sale emails. However, these emails can often be considered spam because they contain flashy offers, leading many people to flag them or mark them as spam.