SEO stands for Search Engine Optimization. Simply put, it is improving or optimizing a website to increase its visibility on search engines. Search Engine Optimization, or SEO, is currently a trending topic. SEO is a part of digital marketing where a website is optimized to attract visitors or traffic from search engines. SEO involves following […]
What is Content Marketing? Why is Content Marketing Necessary?
Jhon, as usual, sat down to read the newspaper today. His favorite section is the editorial or column page. Even if he reads nothing else in the paper, this part is a must for him. Today, he is reading an article by one of his favorite columnists. As he reads, he notices that the columnist […]
What is Email Marketing? Why is Email Marketing Important?
Mark created an email account to open several social media accounts, including Facebook. This email account is very useful for him. When visiting new websites, most of them ask for his email. Initially, Mark hesitates to provide his email account, but he notices that without it, these websites don’t allow him to read or view […]
What is inbound marketing? What is the inbound methodology?
To survive in the market’s competition, it’s essential to either improve product quality or reduce prices. The synergy between these two factors will likely best capture the market. One effective marketing strategy for this purpose is inbound marketing, which directly involves lead generation. Table of Content What is Inbound Methodology? Methods of Implementing Inbound Marketing […]
What is Digital Marketing? What are the Benefits of Digital Marketing in Business?
William recently searched for “Best quality headphones” on Google. However, he has recently observed that the majority of the advertisements on his Facebook page pertain to headphones. Although he hasn’t bought a headphone yet, it’s not just on Facebook that he’s seeing these ads. Even when he goes to Instagram, all the ads he sees […]