To survive in the market’s competition, it’s essential to either improve product quality or reduce prices. The synergy between these two factors will likely best capture the market. One effective marketing strategy for this purpose is inbound marketing, which directly involves lead generation.

Table of Content 

1. What is Inbound Methodology?
2. Methods of Implementing Inbound Marketing
3. Attracting Strategies
4. Engaging Strategies
5. Delighting Strategies
6. Using Inbound Methodology in Marketing

Inbound Methodology 

In an organization, the method of creating relevant, meaningful, and long-term relationships with customers or consumers is known as inbound methodology. It involves delivering exactly what the customer needs and creating the right connection between the consumer and the specific product vendor. This inbound methodology works to directly generate leads.

The core theme of this inbound methodology is customer satisfaction leading to seller success. Inbound methodology operates in three ways:

Attract Firstly, valuable content is used to reach the right people with the right things. This increases conversion rates and enhances customer engagement.

Engage When people have a problem or need, providing good advice on solving or meeting that specific need creates a different perspective for them as problem solvers. Consequently, they click to find the solution or advice that essentially increases conversion. This is equally beneficial for both the seller and the customer.

Delight When customers receive the right advice, they don’t hesitate to buy anything from a trustworthy place. The result is even sweeter. When a customer benefits from advice through such a medium, they share the item with friends. Therefore, new customers are also created from there.

Marketing Strategy of Inbound Marketing

 Inbound marketing can effectively reach a targeted audience. This is because only the necessary marketing is done to the necessary customer. In this case, it is discussed separately for each strategy, how the attracting, engaging, and delighting consumer methods work.

Attracting Strategies 

The main goal of inbound marketing methods is to attract audiences to foreign products. Here, the main focus of inbound marketing methods is customer needs. Because if the customer does not need anything, the customer will not even return to your product. Rather, customers may think you are forcing them to buy a product.

To reach the audience, you need to use valuable content in front of them. For example, good quality blog articles, content offers, and social media that will benefit them. Assume you are targeting SEO enthusiasts. Now those interested in SEO will surely attract premium things related to SEO at a slightly lower price or for free. In this case, it will attract very much to both marketing and to collect successful leaders.

In this case, one thing must be kept in mind, and it is to optimize the content as a full-fledged SEO. SEO has to focus on a keyword so that the customer can easily reach the rich in the post.

Proper SEO in content is also beneficial. For example, it works in the field of marketing so that organic search engines will show the content on the search engine result page. The clicks that come from the search engine are relevant, and more than 90% of the clicks are relevant.

Engaging Strategies

When you engage a customer effectively through your posts, i.e., by getting them to click through to a landing page, the first thing to do is build a good relationship with the customer, resulting in collecting leads. It’s crucial to prioritize the customer’s maximum benefit. Imagine someone entering a landing page. If there’s an instant chatbox available, creating a beautiful relationship with the customer through instant answers to their questions is possible.

The focus should be primarily on the customer’s solution. Because when the customer finds a solution, their trust in you will deepen. The heavier the trust, the more they will buy products and encourage others. Because at the end of the day, the customer’s benefit means the seller’s success.

Delighting Strategies

Inbound delighting strategies ensure that customers are satisfied, happy with their purchases, and eager to buy again. The success of this method depends on your marketing team’s advisors and those who directly deal with customers.

In this case, collecting leads can also be done through chatbots, service, assistance support, and request feedback. Leads collected through this bot can later be converted into regular customers. Often, customer recommendations are shared on social media, where feedback from such sources can also be used to collect leads. Later, by targeting the recommendations made by these customers, efforts can be made to create new customers.

Finally, if we talk about delighting strategy, its main objective is to create long-term bonding through cooperative behavior with customers. Even if there is no business benefit to sharing customer advice, it is still important to provide accurate advice to customers. If you can gain a customer’s trust once, you can find many more customers through that customer. In this case, it is possible to create a difference by searching for large products of any customer and small products of any customer. Everyone’s small and large customers need to be trusted equally.

Using Inbound Methodology in Marketing

As an inbound marketer, your goal is to create attraction, engagement, and delight toward your company’s products. By employing this method in marketing, achieving success in a short time is possible.

Used for Attracting Customers:

• Ads
• Videos
• Blogging
• Social Media
• Content Strategy

Used for Engagement:

• Lead Flow
• Email Marketing
• Lead Management
• Conversational Bots
• Marketing Automation

Used as Delight Tools:

• Smart Content
• Email Marketing
• Conversations Inbox
• Attribution Reporting
• Marketing Automation

Inbound marketing is highly effective in running successful marketing campaigns. It allows for easily reaching the right customers through these methods.